Zwitsal
Content Creation | Photo styling | Art Direction
Dutch babycare brand Zwitsal asked vanDAMM creative agency to create a communication concept and online content. vanDAMM was leading in multiple photoshoots to create an online experience and content, from scratch. As a part of the creative team, my role was Art Direction Styling, which means guarding the visual story. Created around the concept of "home", these images showcase real moments between parents and their babies. Warm authentic moments that are not directed or set up and display real lives of moms and dads. These images show precious day-to-day moments that parents can recognize instantly. The content is used at social media, Zwitsal's website and in offline brand activations such as Negenmaandenbeurs at RAI Amsterdam in 2017 and 2018.
